Effron Company Releases Research Discussing FIs and Insurers

April 25, 2011 - Weston, CT - The Effron Company, a leading consulting firm specializing in financial institution insurance, has announced the release of its latest innovative research.  Entitled “The 2011 Bridging the Cultural Divide Study,” this is the fourth in a continuing investigation of the elements that are creating barriers to success for financial institutions in offering insurance products, while highlighting recommendations to support the growth of a vibrant financial institution insurance market.  The study, performed in cooperation with the Bank Insurance and Securities Association (BISA), was sponsored by Affinion Group, HSBC, VantisLife, Lincoln Financial Group and Prudential.

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AutoVantage Launches Mobile Website with LocateMe GPS Technology

April 20, 2011 - Stamford, CT - Just in time for the busy summer season on America’s roadways, AutoVantage, a complete roadside assistance service, today announced a unique benefit that allows its members, with one click from their mobile device, to summon roadside assistance without even having to know their location.  The new AutoVantage mobile website allows members with mobile devices to access AutoVantage’s 24X7 roadside assistance through the “click to call” feature on the site, and activates Road America’s LocateMe GPS technology that communicates the member’s location to AutoVantage.  The new mobile website and LocateMe technology will simplify the process of calling for assistance and accelerate AutoVantage’s already industry leading response times. 

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ABA Endorses Affinion Group's Flex Checking Solution

April 20, 2011 - Washington, DC - The American Bankers Association, through its subsidiary Corporation for American Banking, has announced its endorsement of Flex Checking, a new retail checking strategy from Affinion Group.

To implement a Flex Checking program, Affinion will work with financial institutions to understand current retail account performance and identify opportunities to maximize overall account profitability and growth. Affinion then works to customize a solution for each institution providing a solid strategy for financial institutions to offer better value to customers in their checking account and creating an alternative, sustainable revenue stream for the institution.

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