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Billing Statement Inserts


A leading credit card issuer wanted to encourage cardholders enrolled in their loyalty program to redeem rewards online versus the phone channel.

Affinion Group designed a direct mail marketing campaign to promote online redemption. As a result, the percentage of merchandise redemptions online rose from 56% to 84%.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Over the last few years...

 

  • 30 years of service
  • 70 million members worldwide
  • Over 800 million direct marketing pieces mailed annually
  • 46,000 marketing campaigns conducted over the last decade
  • 80 million telemarketing contracts annually
  • Over 1 million new online members added each year
  • Multiple industry experience including financial, retail, travel, entertainment, e-commerce, and direct response TV
  • 25 core products with custom flexibility