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Building On-line Marketing Campaigns

Building an online marketing campaign with one of the Top 50 Web Sites

 

In 2004, Affinion Group began marketing with an award-winning internet superstore, voted one of the Top 50 sites for music, electronics and books by Internet Retailer.

Starting with our dining and leisure discount program, Great Fun, we created a datapass marketing program where we offered up to $25 Cash Back toward any purchase on the partner’s site as an incentive to try Great Fun. Affinion Group bears the total cost of this cash back rebate. This offer first appeared on the superstore’s purchase confirmation page, but was then marketed in three other prime locations: directly within the purchase path, on the customer's receipt page, and in their confirmation email.

Today, we’ve increased our campaign to include three other consumer-focused Affinion Group services, Everyday Values(SM), PC SafetyPlus(SM) and CompleteHome®. Now, our client’s 8.4 million customers can take advantage of our valuable discount programs and cash-back incentives while shopping online at this megastore.

 

 

 

 

 

 

Over the last few years...

 

  • 30 years of service
  • 70 million members worldwide
  • Over 800 million direct marketing pieces mailed annually
  • 46,000 marketing campaigns conducted over the last decade
  • 80 million telemarketing contracts annually
  • Over 1 million new online members added each year
  • Multiple industry experience including financial, retail, travel, entertainment, e-commerce, and direct response TV
  • 25 core products with custom flexibility