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Online Redemptions

Generate Online Redemptions for
Lower - Cost Reward Items...

Affinion Loyalty Group (ALG) targeted to active members an email campaign promoting gift cards, which drove a 24% shift in points redeemed to the promoted redemption type.


As a result, gross cost per point redeemed was 11% lower during the response period, with 90% of response activity occurring in the web channel.

Redemptions per day among the targeted members spiked 132% during the promotion response period.

 

 

 

 

 

 

 

 

 


Over the last few years...

 

  • 30 years of service
  • 70 million members worldwide
  • Over 800 million direct marketing pieces mailed annually
  • 46,000 marketing campaigns conducted over the last decade
  • 80 million telemarketing contracts annually
  • Over 1 million new online members added each year
  • Multiple industry experience including financial, retail, travel, entertainment, e-commerce, and direct response TV
  • 25 core products with custom flexibility