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Affinion Direct Response Group (ADRG)

Affinion Direct Response GroupAffinion Direct Response Group is a leader in providing specific, innovative marketing solutions across multiple channels and media that strengthen customer relationships and maximize revenue flow. Forward-thinking organizations around the world can rely on ADRG for expertise in direct mail, telemarketing, database modeling, online marketing, customer acquisition, and more. ADRG is marketing in focus … your ideal prospects, our direct approach. We find the way, and you'll find results. ADRG has a results-focused team of more than 180 dedicated marketing professionals, media specific strategy and execution, leading-edge print production, and robust response modeling and segmentation capabilities.

ADRG offers:

  • In-House Full-Service Direct Marketing Agency - a results-focused team of more than 180 marketing professionals is dedicated to driving all elements critical to success.
  • Marketing Strategies - specifically targeted to achieve client goals. There is an emphasis on maximizing marketing opportunities, monetizing customer contacts and achieving industry-leading response rates.
  • Creative Development - an expert staff offers comprehensive design, graphics, copywriting, editing and production management services for more than 5,000 campaigns (over 15,000 versions) annually.
  • Database Modeling & Analysis - precision tuned, data-driven methodologies to analyze and predict customer buying patterns and behaviors that deliver the necessary metrics to attract and retain customs. Our 30 modeling analysts, PhD statisticians and programmers focus on building highly predictive response models that support thousands of marketing campaigns annually.
  • Telemedia Advancements - Innovative consumer interaction solutions that reduce telemedia expenditures while creating incremental revenue generation opportunities. ADRG's global telemedia division manages more than 40 million calls in 14 countries. Don't let a missed call result in a missed opportunity.
  • Direct Mail Strategy & Print Production - An experienced team of professionals with a combined tenure of more than 200 years manages a rigorous process that encompasses campaign design, testing and results analysis, and oversees more than 690 million printed pieces annually. ADRG's print production experts "push the envelope" on new creative formats and testing on everything from direct mail to postal strategies.

Contact the Affinion Direct Response Group at 203-956-8888.