Acquire more profitable customers with NetGain! Quickly acquire, cross-sell, and retain more profitable customers by utilizing NetGain's distinctive direct mail acquisition program. NetGain enables your institution to achieve a greater return on marketing investment through higher response rates, lower cost per acquisition, and more profitable customers.

The right approach - every time

Acquire more profitable and longer lasting relationships with customers and prospects by aligning the product offer and message with the desired target. NetGain leads the industry's best practices by leveraging real insight into consumers' needs, attitudes, and behaviors to align the right product at the household level.

The end-result is a more effective and profitable campaign for our clients and products that more effectively satisfy their customers' needs.

Enjoy the results without the effort

The solution is completely turnkey. It starts with an analysis of a financial institution's top competitors.

Next it aligns each audience segment with the appropriate product. List procurement, the application of product-specific response models, and data processing to create the mail file is performed; meanwhile creative is developed for each product and tailored to the applicable audience segment.

Once the campaign has been produced and mailed, preliminary results and forecasts are provided, then final analysis is tallied to determine the success and provide learning for the next campaign.

Though initially conceived for same-store deposit growth, the strategy has been expanded to include lending, small business, and wealth management.

Financial Personality + Tailored Campaign = More Profitable Customers

For more than 35 years, Affinion group has offered turnkey solutions to inspire loyalty and enhance customer relationships. Affinion can assist with all stages of the customer lifecycle.

Tackle the critical first step of acquisition with NetGain!

For more information call 615-764-2695, email netgain@affiniongroup.com,
or visit us at www.netgainstrategy.com