To learn more about specific Affinion Group strategies, select your primary business goal from the options below:

Create checking programs that deliver new revenue streams

Value-Added Checking Programs

Traditional wisdom holds that customers hate banking fees . . . and they'll go to great lengths to avoid them. In reality, many customers don't hate fees; they simply want more value for their money. Read more...

Differentiate from competitors to acquire and retain customers

Segmented Acquisition and Retention Programs

In the financial services sector, it's tougher than ever to differentiate your products from your competitors. And when all products look alike, customers tend to gravitate toward the low-cost provider. So how do you attract and keep customers without getting caught up in price-slashing, profit-consuming competition? Read more...

Strengthen loyalty through valued customer appreciation program

Customer Appreciation Program

Since it costs five times more to acquire a new customer than to retain one, focusing on customer retention is more than just a good idea -- it's an imperative. As part of your customer retention efforts, don't overlook the amazing power of appreciation. Read more...

Increase insurance revenues and expand product lines

Direct-Response Insurance Programs

By some estimates, four in 10 Americans say their life insurance coverage is inadequate, and two-thirds have no insurance agent. What does that mean to you? Opportunity! Read more...