Traditional wisdom holds that customers hate banking fees . . . and they'll go to great lengths to avoid them. In reality, many customers don't hate fees; they simply want more value for their money. Provide the value your customers are seeking with value-added checking programs from Affinion Group.

By combining a strategic benefit mix with value-based pricing, you can generate more fee income from virtually every customer segment . . . Gen Xers, boomers, even the mature market. With the right mix of targeted benefits, you can transform ordinary accounts into fee-generating, customer-pleasing products.

Our experience shows that up to 70 percent of new customers willingly pay more for an account with an appealing value proposition. In addition, value-added accounts facilitate cross-sales of credit products, savings accounts, and other financial products, driving more income to your bottom line. No wonder Affinion's relationship strategies are endorsed by the American Bankers Association.

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